Survey Results and Analysis

Online survey- Majority of respondents on the online survey were female. The female percentage of participants was 62.50% compared to males which was 37.50%. These results show that our magazine will have to appeal to both men and women, this benefits the magazine as it means we can attract a wider audience.

The age range varied from 13 and upwards, the majority showed respondents in between 13 and 19. However there was still a fraction of the results showing that 19 and upwards would be interested in the magazine. Indie rock can be enjoyed by a wide range of ages. This again helps us with a wider audience. However the magazine will focus more on the younger generation as they are the majority and the most influential. Participants from the age of 13-19 was at 75%, compared to both 20-30 and 31&above was at 12.5%. This was expected as the indie rock genre is widely popular with the younger generation.

The respondants showed to want articles on bands&artists, competitions&quizzes, serious features and fun articles. This means our audience wants a range of features in our magazine and they have to appeal to a wide audience. We then asked what magazines the respondents liked to read, the answers were varied. Some magazines mentioned were Rolling stone, NME and Q magazine. The features of those magazines that our audience liked was the colour schemes, and the articles on artists. This will help us understand how other magazines are successful and we will try to do this for our magazine to appeal to our audience. The participants also want a bold and eye-catching colour scheme and images of bands and artists. 

Regarding the front cover, the participants were given 3 options. 62.5% of the participants chose 'Main image, surrounded by coverlines and a large masthead'. We will try to incorporate these ideas into our magazine as it will appeal to our audience more. I have presented this in a pie chart.  

The most popular colour scheme was 'Black with accent colours of red,yellow and orange' with 75%. A respondent chose 'Other' and specifies that they would like earth tones for the magazines colours. The idea of using tones of red, yellow and orange connotes with fire and excitement, however earth tones will be more sophisticated. We will consider these choices and make a judgement as to which will work best for our magazine. 

The most popular font for our magazine picked was Arial. 87.5% of respondents chose this option as the most preferred font. We will take this into consideration when choosing the typography for the magazine. The majority of the respondents wanted the colour scheme to be continued throughout the magazine. 

Paper survey- There was an equal response from males and females. This shows that our magazine can appeal to both genders and we have a wider audience range. This means we will have to take into both male and females needs when creating the magazine. In comparison to the online survey, there was an equal percentage of respondents being aged 13-19 and 31&above. This could be due to more younger people being able to access the internet whereas paper surveys are more accessible for older generations. There was a variation in answers towards the front cover, as the participants of 31&above chose to have just a main image and coverlines. Comparing this to the participants aged 13-19, they chose main image surrounded by coverlines & a large masthead. This shows that the generations have different preferences when looking at a front cover. We will have to take this into consideration when creating the front cover, this will help us appeal to different generations and create a wider audience. Again, on average the most chosen font was Arial.