Readership Profile for Indie Rock

Readership Profile: Indie Rock Magazine

Age range: Indie rock’s audience can range from 13 upwards. People under the age of 13 tend to be interested in other music genres such as pop. Music in the indie rock genre tends to be older this could be due to the music tending to be aimed for older people. The artist’s music tends to involve explicit topics and other things that only older generations would understand. This is why people are introduced to the indie rock when they reach 13 as they entre their teen years.

Gender: Majority of the bands/artists that are categorised as indie rock tend to be male and male-based bands. Bands like Catfish and the Bottlemen, the 1975 and Arctic Monkeys are all made up of men. However new and upcoming band called Wolf Alice contains a woman who plays guitar and sings majority of the vocals. The audience is mostly woman and men who are interested in indie rock, however it stereotypically men who prefer hard rock/ punk whereas women prefer indie rock. However the magazine can target the audience of both men and women.

Brands: Indie rock audiences tend to keep up with fashion; clothing is a big part of the music industry. The audience would shop at places like Topshop/Topman, Urban Outfitters, and bands like Adidas and Nike. Vintage clothing is also very popular which is commonly found at festivals. Festivals are a big part of the indie rock genre, festivals like Reading&Leeds and Bestival are very popular with the indie rock genre. Food including Wagamama, and coffee shops like Starbucks and Costa coffee targets this audience.

Music: Younger generations tend to listen to bands like the 1975 and Catfish and the Bottlemen. Bands such as Arctic Monkeys appeal to a wider audience as they have been around for a long time. Older generations tend to listen to bands such as Oasis, Blur and The Libertines.  Other genres that might interest the indie rock audience could be rap, alternative and dance/house music. 

Socio-economic group: The audience would tend to have a good amount of money, however this could differ depending on people’s situations. The younger generation could be students and therefore it would be a good idea to make the magazine cheaper/ more affordable to attract more buyers. Whereas the older generation would be able to afford the magazine as they would be in a full time job and be earning. By keeping the magazine at an affordable price this means that more of the audience would buy it.