Music
Magazine Institutions Research
The company is Europe’s largest magazine publishers
and market leader; it has a presence in a total of 20 countries. The company
offers over 300 magazines worldwide, online, on TV and radio stations. The
company is UK based and consists of two divisions: magazine and radio.
The company was founded in 1875 and during the start
of the 20th century, Bauer is one of the first companies ever to
publish a free advertising paper in Germany: the Rothenburfsorter Zeitung. The
magazine progress throughout the years, in the 1970s formed the women’s
weeklie’s segments with the magazines tina and bella. During the 1980s and
1990s the magazine expanded to include shares in the private television
broadcaster RTL II, the private radio station Radio Hamburg and also working
with Magdeburger Volksstimme which is the largest daily newspaper in northern
Saxony-Anhalt. In the 1990s, the company adapted well to the development of
digitalisation. The company extended their articles to the Internet and also
established cross-media brand families. This link between printed and digital
media continues to increase. The company has a really good target group with
competence, and it demonstrates in the competitive markets with its successful
groundbreaking magazine concepts can be. The new magazines are appealing to
both the young and trend-conscious target market group. Their publications
include magazines like Close and InTouch and InTouch weekly. Other brands
include Cosmopolitan, Joy and Shape in Germany or Elle and Harper’s BAZZAAR in
Australia, are other magazines that Bauer is interested in.
Music publications they are involved include magazines
like Q and Kerrang, which are widely popular with people these days.
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